Marketing & CRM

There are so many possibilities and opportunities with personalization that knowing where to begin can feel overwhelming. Let Sitecore be your guide. Our intuitive customer experience automation creates human connections between brands and their customers via digital experiences that leverage end-to-end content, seamless commerce, and continuous personalization to enable organizations to thrive in a world where, without a superior customer experience, there is no product. Download this quick guide to move your organization in the right direction.

Sitecore

2023

Reduce. Reuse. Repurpose. With the three Rs, you can drive business growth in an efficient and predictable manner. Empower the right data with real-time analytics, and become proactive instead of reactive. When you capitalize on the intuitive approach of the Sitecore Content Hub™, data becomes your greatest ally. Your content processes will become efficient and personalized to create the best customer experience. Download this quick strategy guide to learn how to get the most out of your content.

Sitecore

2023

A 360-degree view is key to remaining top of mind in today’s highly competitive e-commerce marketplace, where cart abandonment averages 70%. Organizations must reconcile identities across many different channels, access points, and devices, all of which reside with different stakeholders. With the right approach, however, organizations can break down internal silos to build that 360-degree view and improve predictive analysis, customer loyalty, customer retention, and the overall bottom line.

Deloitte

2023

Forbes Insights held a study in partnership with Treasure Data to better understand how businesses pursue excellence in customer experience.

Treasure Data

2022

Boost your marketing effectiveness with data management. Nowadays, people might be watching their dollars. If you don’t meet their high expectations, you won’t earn and keep their business. To adapt to trends, you need to work with better, more refined data so you can deliver what customers really want. Read our new strategy guide on improving your data management to boost your marketing effectiveness and return on marketing investment (ROMI).

Informatica

2022

Today’s customers expect seamless, personalized, omnichannel experiences. They have the power to choose how and when they engage with your business. And they can easily defect from one brand to another when their needs aren’t met. Businesses, meanwhile, face significant challenges in meeting those needs. Luckily there are also pioneering solutions that empower organizations with tools that help them satisfy (and exceed!) rising customer expectations.

Quadient

2022

Whether we’re already in a recession or one is just around the corner, advertisers feel pressure to continue achieving marketing goals no matter the circumstances. But there are tactics advertisers can deploy - download now to learn how diversification and news ads help marketers successfully navigate tough economic times.

SmartNews

2022

Businesses operating in the dark are doomed to fail. And the more lightbulb moments you have, the better equipped you’ll be to illuminate new paths to insight and inspire smart changes across your enterprise.

SMG

2022

Marketing automation is a high-impact tool, and statistics show that over half of marketers are focused on top sales funnel goals, such as lead generation. Of course, this is a critical area to grow, but the power of marketing automation is that it can do much more. Download our guide to learn how to find a better marketing automation tool.

Act-On

2022

Marketing automation is a key component to the success of a B2B organization, because it gives marketers the power to elevate the customer experience at every stage of the buyer’s journey. We surveyed B2B marketers to gain their perspective on the road ahead for marketing automation. Read our report to see how you compare to your peers.

Act-On

2022

The marketing work lifecycle doesn’t have to be fraught with inefficiencies. In “The Seven Stages of the Marketing Work Lifecycle” you’ll learn how each core stage can help you execute great work—more strategically and efficiently.

Just Global

2022

The future of AI in the contact center is a report that presents the results of a quantitative online survey with 916 interviews among CX professionals across 11 different global markets.

Talkdesk

2022

Over the past few years, the demand for physician digital marketing has increased resulting from pain points in our healthcare system. Read more about how Doximity has helped healthcare professionals keep current on their field of expertise, improve their clinical workflow, and collaborate with other members in their profession.

Doximity

2022

Explore how more effective digital engagement in three areas can carry OEMs and the auto industry into a new era of success: from the shopping experience, to the ownership experience, to alignment with dealers.

Salesforce

2022

Setting the stage for a new era of business agility, leaders have expanded their sense of what can be achieved with technology. Our recent study of 252 IT decision-makers, uncovers the key dynamics of this new era and what’s on the minds of decision-makers.

Momentive

2022

The best businesses have always been defined by agility. But in today’s changed world, agility is no longer a competitive advantage—it’s table stakes to survive. What, then, drives competitive advantage moving forward? The answer is smart analytics.

Read this guide to learn more about how smart analytics powered by AI help sales and service teams quickly move from insight to action, directly in Salesforce.

Tableau

2022

Many companies over the last few years have been investing heavily in digital transformation to improve their operations and create new insights that help identify new revenue and value-producing opportunities. This whitepaper examines the impact of digital transformation on customers.

Denodo

2022

This e-book looks into business development in the professional services industry – in a pivotal moment of change. Read this e-book to learn more.

Salesforce

2022

The last two years have shown that companies that stay agile thrive, whether they use virtual workplace solutions or remote collaboration tools.

Momentive

2021

Contact centers have existed since the 1960s and by the mid-90s they could be found in nearly every industry. While the technology powering them has transformed over time, the way of leveraging the contact center has not. To maximize the potential of the contact center, organizations must rethink what they are measuring. Measuring more will enable contact centers to be more.

Talkdesk

2021

Marketers often struggle to gather accurate insights into prospects' purchasing decisions to feed more targeted, ROI-driven marketing campaigns. How do you know who is most likely to buy, and when? How do you know if you’re delivering the correct messaging? If this sounds like you, it’s likely you’re missing one key solution from your marketing arsenal—enter: intent data.

Zoominfo

2021

This ebook explores AI-driven CX outcomes in contact centers, and how to create a Netflix-like customer experience, with five crucial steps to successfully embark on an AI journey.

Talkdesk

2021

Now more than ever, marketers have an opportunity to create value and drive revenue by aligning their technology, teams, and strategy to scale the events channel and add a powerful new tool to their overall marketing mix. Read this guide to learn how to strategically maximize your event channel and take advantage of events in your marketing mix.

Cvent / MarketingProfs

2021

To better understand what’s shaping the future of martech—and how marketing teams can get more value from their tech stacks—we surveyed 300 marketing leaders across the U.S. about their martech challenges, priorities, and practices. In this report, we’ll break down the five martech insights our research uncovered.

Airtable / MarketingProfs

2021

By integrating experience data into messaging, innovation, communications strategy and product development, CMOs and their teams can seize the moment and make sure their brand makes the cut for consumers. Read this guide to learn three crucial steps CMOs need to take.

Medallia

2021

This guide highlights some of the findings of the research, including how marketers have dealt with the challenges, how they can continue their digital transformation, and the priorities that will shape it.

Sitecore

2021

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM.

ZoomInfo

2021

Recent research has highlighted the central role of customer experience (CX) as a top business concern for B2B companies. Learn key practices that distinguish leading companies from laggards.

Medallia

2021

Here we will discuss how the best pharmaceutical companies will win using Operational Customer Experience Management (OCEM) to get closer to patients, physicians, pharmacists and insurers.

Medallia

2021

Being a successful marketer means always being ready for the unexpected, but that goes beyond just having the right outlook and attitude. This eBook lays out 10 simple reasons to consider implementing marketing automation into your organization.

Adobe

2021

Companies that are successful at targeting and convincing this key segment through outcome-based marketing see 5X the advertising impact over reach-based marketing efforts. Learn in this report how to leverage outcome-based planning as well as identify and target open-minded consumers who are most likely to respond to your advertising and make a purchase in the future.

Neustar

2021

In 2018, customer demand for personalization reached an all-time high. Companies using personalization techniques saw big benefits in both revenue and customer loyalty. With technology like Customer Data Platforms with machine learning, true personalization has become more possible than ever.

Lytics

2021

From building a marketing plan to getting investors to believe in your business, defining your startup’s target audience is essential, and there are a few ways to start doing it right now.

AWS

2021

Criteo’s Ramadan marketing insights report details the significant uplift in online retail and travel sales in Southeast Asia during the Ramadan period. Read it for tips on how to better align marketing efforts to your regional audiences.

Criteo

2018

Ever been curious as to how you get potential clients to try your product? In this SharpSpring report, Niall Durkan offers a strategy that can help you achieve that goal.

SharpSpring

2018

Marketo’s experts on what they think is important for marketers to focus on in order to keep up with the constant evolution of customer expectations and technologies.

Marketo

2017

Shoppers in the Asia Pacific are browsing and buying across all channels and more active on mobile than ever. See this report for more insights into consumer behaviour, and how the growth of mobile shopping points to bigger opportunities in apps and omni-channel data.

Criteo

2017

Learn how to choose the right remote support tool that will help you achieve superior customer support across devices, channels, and touch points.

LogMeIn

2017

ON24 reveals the most common mistakes marketers make when planning a webinar program, and offers practical solutions on how you can deliver a stand-out event.

ON24

2017

Insights and trends from 3,500 marketing leaders unveil that customer experience and technological innovations – particularly AI – continue to shape the marketer’s mindset.

Salesforce

2017

Reaching prospects through digital mediums is a challenge in the always-on, information-overloaded marketing landscape we live in. Learn how data and design can come together to optimize your message and gain traction.

Adobe

2017

With technology evolving, marketers must evolve as well. Brand storytelling is no longer about simply publishing a webpage that shares a message — it’s about creating a consistent experience and invoking emotion across multiple channels. Learn to master both the channel and the content in this white paper.

Brightspot

2017

Programmatic advertising is full of complex patterns. Very similar to patterns in nature. This guide from Adobe uniquely illustrates how the fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.

Adobe

2017

Webinars provide a golden opportunity for marketers by letting them interact with prospective customers and discuss their concerns and pain points in real-time. But how can you ensure the right prospects will attend your webinars and establish a useful forum for interaction in the first place?

LogMeIn

2017

Just being able to deliver digital content is no longer enough. People expect every organization to have a compelling, interactive, and engaging digital experience, and for this experience to be available at the touch of a finger. Are you prepared to deliver to the Broadcast Quality Generation?

Limelight Networks

2016

This white paper offers a unique take on optimizing your website and delivering a better online experience for your customers. Using a customer behavior approach, IBM explores 5 best practices for creating a more efficient and enjoyable customer experience.

IBM

2016

Changes in the vendor landscape have raised issues for organizations that use web analytics solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for, and how the solution can impact your online marketing and sales performance.

IBM

2016

IBM Watson Content Hub leverages the cognitive power of IBM Watson to transform volumes of disorderly brand assets into a comprehensive library of content, assets, and intelligence. Create compelling digital experiences that establish and solidify consumer relationships.

IBM

2016

What are you doing to make your brand and product compelling? Learn how to deliver more relevant offers, increase response rates, and create happier, more profitable customers with real-time marketing.

IBM

2016